Facebook launches its own Siri: Virtual half, human half

No technologic company without its own virtual assistant. Facebook is the latest company to join this exclusive club formed by Siri (Apple) and Cortana (Microsoft), among others. This was advanced by Wired, but for now it is only a pilot for a few hundred lucky US users.

The virtual assistant, now baptized as M, is implemented in the Messenger. "You can do tasks that none of the other attendees can," says the vice president of messaging products Facebook, David Marcus. And it could be true because behind this service are people of flesh and blood.

While Siri or Cortana are programs, advanced but with limitations, M also has a team behind. It is a system already used by companies like TaskRabbit, which employs people to respond to requests for text. Impossibilities assistant for Apple, as booking a table for two at a restaurant, it becomes feasible: to add to the equation be live possibilities multiply.While Siri or Cortana are programs, advanced but with limitations, M also has a team behind. It is a system already used by companies like TaskRabbit, which employs people to respond to requests for text. Impossibilities assistant for Apple, as booking a table for two at a restaurant, it becomes feasible: to add to the equation be live possibilities multiply.

The question, as always, is "What takes Facebook about all this?". The Marcus' aim is of attracting more and more customers to its platform, which ultimately would revenues on advertising and sales. It is certainly a good way to promote the use of Messenger, reviled (and even boycotted) by many users who prefer to have all the services of the network in the same application.

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